A big part of introducing a new product is increasing the ability of consumers to try out your product. The improved search features on the homepage as well as sample links to the right of the search do a good job of showing off the website and letting people benefit from your generosity of providing that tool for free.

But the real hook of webdigs.com is it’s awesome value statement. A value statement that could be a huge tool for selling houses even in this uncertain time. So I think the real question is how to explain the webdigs.com value statement, then let people try it out, and get it done in around 5 seconds?

When we go and look at the webdig.com homepage there is no mention of the most amazing thing about your business. It’s like if you went to playboy.com and the homepage just went on and on about the articles. While the articles are actually very good (or so I’m told) it’s not what keeps Hugh Hefner in fine silk pajamas.

Or to put it another way. The homepage does a great job of showing off a cool website but a poor job of delivering Rob Buntz’s billion dollar idea.

I know how to fix it and you know how to find me